Jeff Martin joined WestJet in September 2018 as Chief Operating Officer (COO). As COO, Jeff is responsible for daily operations to include WestJet's Flight Operations (including the Operational Control Centre), Guest Experience (Contact Centre and Inflight), Airports, Technical (Maintenance) Operations, and the business strategy and execution of WestJet Encore.
Jeff comes to WestJet with more than 30 years of extensive commercial aviation and operational experience, having most recently served as Executive Vice-President of Operations for JetBlue Airways, where he was responsible for the Jetblue Lodge hotel and Training facility, Technical Operations, System Operations, Safety, Security, Flight Operations, Training and Regulatory Compliance for the sixth largest airline in the U.S. Prior to that he held various leadership roles at Southwest Airlines, where he started as a pilot and, over two decades, progressed to Vice-President of the Operations Coordination Centre.
Throughout his career, he has maintained his currency as a line pilot and civilian flight instructor. In 2019, Jeff successfully transitioned his FAA license and obtained his Canadian pilots license and B737 re-qualification and he flies the line at WestJet whenever possible.
Jeff also maintains an Airline Transport Pilot License and is Captain qualified on the DC-10, Boeing 737 and Airbus A320 aircraft. He served in the United States Air Force flying T-37’s, T38’s and the KC-10/DC-10 prior to beginning his commercial aviation career.
In addition to his work in the aviation industry, Jeff has been a board member at LaSalle Hotel Properties, Xwing Aviation, Mitre Advisory Board, Airlines for America and the NexGen Advisory board. In 2011 Jeff received the Williams trophy for Innovation in Aviation for Southwest Airlines investment in Performance Based Navigation